It's the same as it's always been--sex, power, and raw talent are the three things that matter most. And who gets to be the judge of those three things?

The herd of humans who are barely capable of thinking, let alone thinking critically.

Unfortunately, there's a law of nature at work. Whether you're a content creator or Televangelist pastor, people don't give a shit about profound and usually don't give a shit about helpful...they care about what their friends tell them to care about.

Because for most people, knowledge and values are social constructs entirely. They want babes with big butts because their friends do (this is true, there's no evolutionary reason for men to obsess over big butts). Farts in a jar are like the gaseous cryptocurrency--other creators probably bought a lot of that and wanted to use it to make their own videos in hopes of having their fifteen minutes of fame.

We've reached the peak neoliberalism the Commies were always warning us about, schizophrenic capitalism where nothing makes sense, identity is merely a construct of images from advertisements, and who gets paid what is solely predicated on who can convince whom to give them the most money for doing nothing much of value.